The Strategic Guide To: New Tech & Traveler Trends

Stop losing direct bookings. It's time to update your tech strategy.

Report Overview

The Strategic Guide To: New Tech & Traveler Trends explores the relationship between disruptive technology and emerging traveler trends, outlining specific recommendations for hospitality professionals to capitalize on the changing market. 


Over 80% of leisure travelers do not start their research with the intention to book with a specific brand— leaving a huge area of untapped opportunity for hotels. By understanding the modern traveler's values and decision-making process, you can increase your direct bookings and consistently ensure each guests’ expectations are exceeded. 


What You’ll Learn From This Report

  • Concrete data on the current state of hospitality technology and emerging traveler trends. 
  • A detailed walkthrough of the modern traveler's decision-making process and how to optimize every touch-point.
  • Actionable insights on how you can exceed your guests' expectations through innovative technology. 
Featuring personal advice from HITEC Houston speakers!

Not only is there a strong appetite for more customized, meaningful experiences, but there’s a business case for travel companies to do more. 

Think with Google

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Technology is at its best when it disappears into the guest experience.


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